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💡 Click on any color value below to copy it to clipboard
Running Number
9,908,877
HEX
#97328D
RGB
151, 50, 141
HSL
306°,50%,39%
HSV
306°,67%,59%
CMYK
0%,67%,7%,41%
Brightness
36%
Type
Dark
AA Normal Text: ≥ 4.5:1
AA Large Text: ≥ 3.0:1
AAA Normal Text: ≥ 7.0:1
AAA Large Text: ≥ 4.5:1
#97328D sits at 306° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 50% saturation and 39% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 151, 50, 141 produces a 6.65:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.
In RGB space #97328D is a clear variant of CSS purple — about 57 units away from #800080. Designers reach for magenta hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.
See how this color appears in real UI elements
Button (filled)
Badge
Progress Bar
Link Hover
Input Focus Ring
Checkbox Active
Toggle Switch On
Slider Thumb
Card Border
Icon Highlight
Tooltip Background
Modal Header
Tab Active
Alert Box
Timeline Dot
Loading Spinner
Dropdown Selected
Table Row Highlight
Calendar Date
Mobile Device
See how to use #97328D in different programming languages
| Platform | Languages |
|---|---|
| Frontend | |
| Mobile | |
| Backend | |
| Others |
document.getElementById("box").style.backgroundColor = "#97328d";💡 Click any tab to see how to use #97328d in different programming languages