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Running Number
9,859,995
HEX
#96739B
RGB
150, 115, 155
HSL
293°,17%,53%
HSV
293°,26%,61%
CMYK
3%,26%,0%,39%
Brightness
51%
Type
Light
AA Normal Text: ≥ 4.5:1
AA Large Text: ≥ 3.0:1
AAA Normal Text: ≥ 7.0:1
AAA Large Text: ≥ 4.5:1
#96739B sits at 293° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 17% saturation and 53% lightness, it reads as a heavily muted, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 150, 115, 155 produces a 5.22:1 contrast ratio against black, which clears WCAG AA for body text in that pairing.
In RGB space #96739B is a clear variant of CSS gray — about 37 units away from #808080. Designers reach for magenta hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.
See how this color appears in real UI elements
Button (filled)
Badge
Progress Bar
Link Hover
Input Focus Ring
Checkbox Active
Toggle Switch On
Slider Thumb
Card Border
Icon Highlight
Tooltip Background
Modal Header
Tab Active
Alert Box
Timeline Dot
Loading Spinner
Dropdown Selected
Table Row Highlight
Calendar Date
Mobile Device
See how to use #96739B in different programming languages
| Platform | Languages |
|---|---|
| Frontend | |
| Mobile | |
| Backend | |
| Others |
document.getElementById("box").style.backgroundColor = "#96739b";💡 Click any tab to see how to use #96739b in different programming languages