Exploring the Color #964196

#964196 sits at 300° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 40% saturation and 42% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 150, 65, 150 produces a 6.01:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #964196 is a distant relative of CSS gray — about 70 units away from #808080. Designers reach for magenta hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.

Darkening Shades

Lightening Shades