Exploring the Color #7B73A2

#7B73A2 sits at 250° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 20% saturation and 54% lightness, it reads as a softly muted, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 123, 115, 162 produces a 4.82:1 contrast ratio against black, which clears WCAG AA for body text in that pairing.

In RGB space #7B73A2 is a clear variant of CSS gray — about 37 units away from #808080. Designers reach for blue hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades