Exploring the Color #7B398D

#7B398D sits at 287° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 42% saturation and 39% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 123, 57, 141 produces a 7.47:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #7B398D is a clear variant of CSS purple — about 59 units away from #800080. Designers reach for magenta hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.

Darkening Shades

Lightening Shades