Exploring the Color #7A40C1

#7A40C1 sits at 267° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 51% saturation and 50% lightness, it reads as a moderately saturated, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 122, 64, 193 produces a 6.30:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #7A40C1 is a clear variant of CSS slate blue — about 33 units away from #6A5ACD. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades