Exploring the Color #77305B

#77305B sits at 324° on the color wheel, placing it in the rose family of the neutral half of the spectrum. With 43% saturation and 33% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 119, 48, 91 produces a 8.90:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #77305B is a distant relative of CSS dim gray — about 60 units away from #696969. Designers reach for rose hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.

Darkening Shades

Lightening Shades