Exploring the Color #773039

#773039 sits at 352° on the color wheel, placing it in the red family of the warm half of the spectrum. With 43% saturation and 33% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 119, 48, 57 produces a 9.27:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #773039 is a clear variant of CSS brown — about 49 units away from #A52A2A. Designers reach for red hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the warm cast tends to pair best with cool neutrals around 210°-230° to balance temperature.

Darkening Shades

Lightening Shades