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Running Number
7,802,959
HEX
#77104F
RGB
119, 16, 79
HSL
323°,76%,26%
HSV
323°,87%,47%
CMYK
0%,87%,34%,53%
Brightness
21%
Type
Dark
AA Normal Text: ≥ 4.5:1
AA Large Text: ≥ 3.0:1
AAA Normal Text: ≥ 7.0:1
AAA Large Text: ≥ 4.5:1
#77104F sits at 323° on the color wheel, placing it in the rose family of the neutral half of the spectrum. With 76% saturation and 26% lightness, it reads as a richly saturated, shadowed tone — a weighted, dramatic presence with deep undertones. Its RGB mix of 119, 16, 79 produces a 10.65:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.
In RGB space #77104F is a clear variant of CSS purple — about 52 units away from #800080. Designers reach for rose hues at this saturation when the brief calls for bold, immediate signal, and at this lightness when they want weight, depth, and grounded contrast. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.
See how this color appears in real UI elements
Button (filled)
Badge
Progress Bar
Link Hover
Input Focus Ring
Checkbox Active
Toggle Switch On
Slider Thumb
Card Border
Icon Highlight
Tooltip Background
Modal Header
Tab Active
Alert Box
Timeline Dot
Loading Spinner
Dropdown Selected
Table Row Highlight
Calendar Date
Mobile Device
See how to use #77104F in different programming languages
| Platform | Languages |
|---|---|
| Frontend | |
| Mobile | |
| Backend | |
| Others |
document.getElementById("box").style.backgroundColor = "#77104f";💡 Click any tab to see how to use #77104f in different programming languages