Exploring the Color #743F6B

#743F6B sits at 310° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 30% saturation and 35% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 116, 63, 107 produces a 7.88:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #743F6B is a clear variant of CSS dim gray — about 43 units away from #696969. Designers reach for magenta hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.

Darkening Shades

Lightening Shades