Exploring the Color #743F49

#743F49 sits at 349° on the color wheel, placing it in the red family of the warm half of the spectrum. With 30% saturation and 35% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 116, 63, 73 produces a 8.24:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #743F49 is a clear variant of CSS dim gray — about 54 units away from #696969. Designers reach for red hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the warm cast tends to pair best with cool neutrals around 210°-230° to balance temperature.

Darkening Shades

Lightening Shades