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Running Number
7,617,868
HEX
#743D4C
RGB
116, 61, 76
HSL
344°,31%,35%
HSV
344°,47%,45%
CMYK
0%,47%,34%,55%
Brightness
31%
Type
Dark
AA Normal Text: ≥ 4.5:1
AA Large Text: ≥ 3.0:1
AAA Normal Text: ≥ 7.0:1
AAA Large Text: ≥ 4.5:1
#743D4C sits at 344° on the color wheel, placing it in the rose family of the warm half of the spectrum. With 31% saturation and 35% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 116, 61, 76 produces a 8.35:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.
In RGB space #743D4C is a clear variant of CSS dim gray — about 54 units away from #696969. Designers reach for rose hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the warm cast tends to pair best with cool neutrals around 210°-230° to balance temperature.
See how this color appears in real UI elements
Button (filled)
Badge
Progress Bar
Link Hover
Input Focus Ring
Checkbox Active
Toggle Switch On
Slider Thumb
Card Border
Icon Highlight
Tooltip Background
Modal Header
Tab Active
Alert Box
Timeline Dot
Loading Spinner
Dropdown Selected
Table Row Highlight
Calendar Date
Mobile Device
See how to use #743D4C in different programming languages
| Platform | Languages |
|---|---|
| Frontend | |
| Mobile | |
| Backend | |
| Others |
document.getElementById("box").style.backgroundColor = "#743d4c";💡 Click any tab to see how to use #743d4c in different programming languages