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Running Number
7,617,407
HEX
#743B7F
RGB
116, 59, 127
HSL
290°,37%,36%
HSV
290°,54%,50%
CMYK
9%,54%,0%,50%
Brightness
33%
Type
Dark
AA Normal Text: ≥ 4.5:1
AA Large Text: ≥ 3.0:1
AAA Normal Text: ≥ 7.0:1
AAA Large Text: ≥ 4.5:1
#743B7F sits at 290° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 37% saturation and 36% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 116, 59, 127 produces a 7.85:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.
In RGB space #743B7F is a clear variant of CSS dim gray — about 52 units away from #696969. Designers reach for magenta hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.
See how this color appears in real UI elements
Button (filled)
Badge
Progress Bar
Link Hover
Input Focus Ring
Checkbox Active
Toggle Switch On
Slider Thumb
Card Border
Icon Highlight
Tooltip Background
Modal Header
Tab Active
Alert Box
Timeline Dot
Loading Spinner
Dropdown Selected
Table Row Highlight
Calendar Date
Mobile Device
See how to use #743B7F in different programming languages
| Platform | Languages |
|---|---|
| Frontend | |
| Mobile | |
| Backend | |
| Others |
document.getElementById("box").style.backgroundColor = "#743b7f";💡 Click any tab to see how to use #743b7f in different programming languages