Exploring the Color #743A95

#743A95 sits at 278° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 44% saturation and 41% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 116, 58, 149 produces a 7.55:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #743A95 is a distant relative of CSS purple — about 63 units away from #800080. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades