Exploring the Color #739C71

#739C71 sits at 117° on the color wheel, placing it in the green family of the cool half of the spectrum. With 18% saturation and 53% lightness, it reads as a heavily muted, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 115, 156, 113 produces a 6.72:1 contrast ratio against black, which clears WCAG AA for body text in that pairing.

In RGB space #739C71 is a clear variant of CSS gray — about 34 units away from #808080. Designers reach for green hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades