Exploring the Color #735C97

#735C97 sits at 263° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 24% saturation and 48% lightness, it reads as a softly muted, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 115, 92, 151 produces a 5.67:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #735C97 is a clear variant of CSS gray — about 45 units away from #808080. Designers reach for violet hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades