Exploring the Color #735691

#735691 sits at 269° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 26% saturation and 45% lightness, it reads as a softly muted, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 115, 86, 145 produces a 6.05:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #735691 is a clear variant of CSS dim gray — about 45 units away from #696969. Designers reach for violet hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades