Exploring the Color #727BF5

#727BF5 sits at 236° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 87% saturation and 70% lightness, it reads as a fully saturated, light tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 114, 123, 245 produces a 5.87:1 contrast ratio against black, which clears WCAG AA for body text in that pairing.

In RGB space #727BF5 is a clear variant of CSS slate blue — about 52 units away from #6A5ACD. Designers reach for blue hues at this saturation when the brief calls for bold, immediate signal, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades