Exploring the Color #726BB4

#726BB4 sits at 246° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 33% saturation and 56% lightness, it reads as a softly muted, light tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 114, 107, 180 produces a 4.69:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #726BB4 is a clear variant of CSS slate blue — about 31 units away from #6A5ACD. Designers reach for blue hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades