Exploring the Color #726BA3

#726BA3 sits at 248° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 23% saturation and 53% lightness, it reads as a softly muted, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 114, 107, 163 produces a 4.83:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #726BA3 is a clear variant of CSS gray — about 43 units away from #808080. Designers reach for blue hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades