Exploring the Color #724B96

#724B96 sits at 271° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 33% saturation and 44% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 114, 75, 150 produces a 6.64:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #724B96 is a clear variant of CSS dim gray — about 55 units away from #696969. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

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