Exploring the Color #723BAD

#723BAD sits at 269° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 49% saturation and 45% lightness, it reads as a moderately saturated, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 114, 59, 173 produces a 7.13:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #723BAD is a clear variant of CSS slate blue — about 45 units away from #6A5ACD. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades