Exploring the Color #720C97

#720C97 sits at 284° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 85% saturation and 32% lightness, it reads as a fully saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 114, 12, 151 produces a 9.48:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #720C97 is a clear variant of CSS purple — about 29 units away from #800080. Designers reach for violet hues at this saturation when the brief calls for bold, immediate signal, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades