Exploring the Color #704C88

#704C88 sits at 276° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 28% saturation and 42% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 112, 76, 136 produces a 6.82:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #704C88 is a clear variant of CSS dim gray — about 43 units away from #696969. Designers reach for violet hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades