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Running Number
6,899,572
HEX
#694774
RGB
105, 71, 116
HSL
285°,24%,37%
HSV
285°,39%,45%
CMYK
9%,39%,0%,55%
Brightness
34%
Type
Dark
AA Normal Text: ≥ 4.5:1
AA Large Text: ≥ 3.0:1
AAA Normal Text: ≥ 7.0:1
AAA Large Text: ≥ 4.5:1
#694774 sits at 285° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 24% saturation and 37% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 105, 71, 116 produces a 7.62:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.
In RGB space #694774 is a clear variant of CSS dim gray — about 36 units away from #696969. Designers reach for magenta hues at this saturation when the brief calls for restraint and atmosphere, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.
See how this color appears in real UI elements
Button (filled)
Badge
Progress Bar
Link Hover
Input Focus Ring
Checkbox Active
Toggle Switch On
Slider Thumb
Card Border
Icon Highlight
Tooltip Background
Modal Header
Tab Active
Alert Box
Timeline Dot
Loading Spinner
Dropdown Selected
Table Row Highlight
Calendar Date
Mobile Device
See how to use #694774 in different programming languages
| Platform | Languages |
|---|---|
| Frontend | |
| Mobile | |
| Backend | |
| Others |
document.getElementById("box").style.backgroundColor = "#694774";💡 Click any tab to see how to use #694774 in different programming languages