Exploring the Color #693991

#693991 sits at 273° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 44% saturation and 40% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 105, 57, 145 produces a 8.09:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #693991 is a distant relative of CSS dim gray — about 62 units away from #696969. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades