Exploring the Color #693742

#693742 sits at 347° on the color wheel, placing it in the red family of the warm half of the spectrum. With 31% saturation and 31% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 105, 55, 66 produces a 9.43:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #693742 is a distant relative of CSS dim gray — about 63 units away from #696969. Designers reach for red hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the warm cast tends to pair best with cool neutrals around 210°-230° to balance temperature.

Darkening Shades

Lightening Shades