Exploring the Color #672369

#672369 sits at 298° on the color wheel, placing it in the magenta family of the neutral half of the spectrum. With 50% saturation and 27% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 103, 35, 105 produces a 10.39:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #672369 is a clear variant of CSS purple — about 49 units away from #800080. Designers reach for magenta hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want weight, depth, and grounded contrast. On screen the balanced cast tends to pair best with either warm or cool accents depending on the surrounding palette.

Darkening Shades

Lightening Shades