Exploring the Color #4A3877

#4A3877 sits at 257° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 36% saturation and 34% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 74, 56, 119 produces a 9.89:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #4A3877 is a clear variant of CSS indigo — about 57 units away from #4B0082. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades