Exploring the Color #4A099F

#4A099F sits at 266° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 89% saturation and 33% lightness, it reads as a fully saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 74, 9, 159 produces a 11.47:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #4A099F is a clear variant of CSS indigo — about 30 units away from #4B0082. Designers reach for violet hues at this saturation when the brief calls for bold, immediate signal, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades