Exploring the Color #40698E

#40698E sits at 208° on the color wheel, placing it in the azure family of the cool half of the spectrum. With 38% saturation and 40% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 64, 105, 142 produces a 5.79:1 contrast ratio against white, which clears WCAG AA for body text in that pairing.

In RGB space #40698E is a clear variant of CSS steel blue — about 46 units away from #4682B4. Designers reach for azure hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades