Exploring the Color #3D498C

#3D498C sits at 231° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 39% saturation and 39% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 61, 73, 140 produces a 8.30:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #3D498C is a distant relative of CSS dim gray — about 65 units away from #696969. Designers reach for blue hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades