Exploring the Color #39508C

#39508C sits at 223° on the color wheel, placing it in the azure family of the cool half of the spectrum. With 42% saturation and 39% lightness, it reads as a moderately saturated, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 57, 80, 140 produces a 7.78:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #39508C is a distant relative of CSS dim gray — about 64 units away from #696969. Designers reach for azure hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades