Exploring the Color #394AC9

#394AC9 sits at 233° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 57% saturation and 51% lightness, it reads as a moderately saturated, balanced tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 57, 74, 201 produces a 7.01:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #394AC9 is a clear variant of CSS royal blue — about 40 units away from #4169E1. Designers reach for blue hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want a present, comfortable mid-canvas voice. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades