Exploring the Color #390B14

#390B14 sits at 348° on the color wheel, placing it in the red family of the warm half of the spectrum. With 68% saturation and 13% lightness, it reads as a richly saturated, deep tone — a weighted, dramatic presence with deep undertones. Its RGB mix of 57, 11, 20 produces a 17.05:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #390B14 is a distant relative of CSS black — about 61 units away from #000000. Designers reach for red hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want weight, depth, and grounded contrast. On screen the warm cast tends to pair best with cool neutrals around 210°-230° to balance temperature.

Darkening Shades

Lightening Shades