Exploring the Color #304363

#304363 sits at 218° on the color wheel, placing it in the azure family of the cool half of the spectrum. With 35% saturation and 29% lightness, it reads as a softly muted, shadowed tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 48, 67, 99 produces a 9.96:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #304363 is a distant relative of CSS dim gray — about 69 units away from #696969. Designers reach for azure hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want weight, depth, and grounded contrast. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades