Exploring the Color #28304E

#28304E sits at 227° on the color wheel, placing it in the blue family of the cool half of the spectrum. With 32% saturation and 23% lightness, it reads as a softly muted, deep tone — a balanced mid-energy presence that sits comfortably alongside other UI tones. Its RGB mix of 40, 48, 78 produces a 12.94:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #28304E is a distant relative of CSS indigo — about 79 units away from #4B0082. Designers reach for blue hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want weight, depth, and grounded contrast. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

Darkening Shades

Lightening Shades