Exploring the Color #240F4F

#240F4F sits at 260° on the color wheel, placing it in the violet family of the cool half of the spectrum. With 68% saturation and 18% lightness, it reads as a richly saturated, deep tone — a weighted, dramatic presence with deep undertones. Its RGB mix of 36, 15, 79 produces a 16.72:1 contrast ratio against white, which clears WCAG AAA for body text in that pairing.

In RGB space #240F4F is a distant relative of CSS navy — about 63 units away from #000080. Designers reach for violet hues at this saturation when the brief calls for a conversational, mid-energy register, and at this lightness when they want weight, depth, and grounded contrast. On screen the cool cast tends to pair best with warm neutrals in the 25°-45° range to add life.

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